Traditional Commercial and Strategic Values

The honorable businessman is true to his word, his handshake counts.

The honorable businessman develops commercial judgment and is a role model in his actions.

The honorable businessman assumes responsibility for the economic and social order.

The honourable businessman takes a long-term, sustainable approach to business

The honourable businessman adheres to the principle of good faith.

The honourable businessman also stands up for his values in international business.

„Strategic thinking and action is always the sacrifice of momentary advantages in favor of higher future advantages"

„How can I create unique value for
 the set of customers I choose to
 serve?“

„Just we want to be number 1 or 2,
 that´s not a strategy!“

„The essence of strategy is what you
 don‘t do.“

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